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Gen Y and Ecover: A Perfect Match! [ 20-07-2010 ]

What do you get when a group of young people who care about the environment also like working with their hands?

A generation of young, savvy consumers (born between the mid 1970s to 2000) who love to clean at home!

Yes, it’s true: the Gen Y crew is finding that cleaning at home is both economical and personally fulfilling. They report achieving a sense of accomplishment and reconnecting with authenticity.

This generation of people who care deeply about the environment often chooses ecologically-minded brands like Ecover. In fact, one survey found that nearly half of Gen Y would pay more for ecological services, products or brands.

This Millennial Generation is also known for its civic-mindedness and readiness to volunteer. For example, Gen Y celebrity heartthrob Orlando Bloom has jumped enthusiastically into his own greener landscape, building an environmentally-friendly house. The eco-conscious ‘Pirates of the Caribbean’ star revealed his plans at a pre-Oscar party, saying:

“It’s got solar panels on the roof, energy efficient light bulbs – newer technology that is environmentally friendly. It might not be possible to… live a completely green lifestyle, but we can…help slow global warming.”

So, whether you’re part of Gen Y or just inspired by their readiness to roll up their sleeves and take action, you might want to start your own ecological makeover at home – by cleaning with products that support sustainability.

(And if Mr. Bloom needs any tips for keeping his new house clean, we have a few suggestions of our own.)

Image Via inhabitat.com

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